“Find Food, a digital farming platform has been introduced to Thai farmers to assist them in converting to digital farming to improve their agricultural businesses. The platform offers an opportunity for farmers to adapt their business strategies to new consumer behaviour, which has shifted to higher reliance on online shopping and reliable delivery services. By using the LINE Official account @findfood19 and registering for MyShop, a new IT tool for creating online shops and management systems, farmers in local communities will have direct access to a wider range of customers and markets. Not only can this platform enhance Thailand’s digital farming in preparation for the future, but it can also help boost the country’s grassroots economy by stimulating flows of agriculture products and promoting employment.
Source : Thansettakij