The Thailand Convention and Exhibition Bureau (TCEB) is preparing to launch the ASEAN MICE Institute to develop the potential of Thailand’s MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. The objective is to make Thailand become the centre of the MICE industry, and the leader of sustainable event organization in Asia. At present, there are 453 entrepreneurs, who are certified by the Thailand MICE Venue Standard (TMVS), and 53 in the meeting room category certified by the ASEAN MICE Venue Standard (AMVS). Furthermore, the 5-year MICE standard development plan (2020-2024) will focus on public relations and developing MICE entrepreneurs to be certified by various standards in order to create experts in the future.
Source : Banmuang